CloudEthernet Forum PR Contact:
Kate Innes
Zonic Group PR
+44 (0)1672 550123

CloudEthernet Forum hits ground running

Key officers, technical priorities and activities for the year announced

September 16, 2013 Los Angeles, CA: James Walker, President of the CloudEthernet Forum (CEF) announced today the CEF’s key appointments, goals and technical objectives for its first year.

Jeffrey Schmitz, Chief Marketing Officer, Spirent Communications plc is appointed Chairman. Five new members were welcomed at the Forum’s first quarterly meeting in Montreal. Two technical co-chairs have been appointed – Sam Youn, Director Network Architecture, Equinix and Mike Bencheck, Verizon Fellow – plus two marketing co-chairs to direct the Forum’s outreach and education strategy: Henry Bohannon, Senior Director, Head of Ethernet Product Management, Tata Communications and Doug Wills, Senior Director, Product Marketing & Management, Juniper Networks.

“Given the high quality of CTOs and technical leaders we have already attracted to the CloudEthernet Forum, I feel we have created a winning team of C-level business leaders” said Walker. “I am now confident we have the experience, skills and commitment to make significant progress in resolving the industry’s most pressing issues around cloud computing”.

The CloudEthernet Forum – launched on May 23rd at a high profile event to celebrate 40 years of Ethernet Innovation – attracted immediate interest for addressing one of the hottest issues to emerge from the current surge in Cloud uptake: Namely the need for scaling and enhancing Ethernet technology to meet the stringent demands of delivering cloud services.

Eleven founding members – Alcatel-Lucent, Avaya, Citrix, Equinix, HP, Huawei, Juniper, PCCW Global, Spirent, Tata Communications and Verizon – have already been joined by Ciena, Coresite, Cyan, Ericsson and Telx. There is agreement about the need to attract more end-users to balance the strong NEM presence with the recruitment of large scale cloud service providers and their enterprise customers.

The first task of the technical committee will be to complete, by the end of September, an initial White Paper outlining the key issues to be addressed, including:

  • Cloud types
  • Deterministic traffic performance
  • End-to-end provisioning
  • Overlay tunnels
  • Provisioning resources
  • “We are market driven – customers are asking for solutions” explains Walker. “Cloud is growing even quicker than people thought it would, so we need to get answers fast.”

    The CEF’s forthcoming activities will include regional meetings for EMEA (Nice, France, September 25th) and APAC (Singapore, November 19th) as well as CEF activities at relevant industry events. The next members quarterly meeting will be held in Seattle, USA on October 24th. Further information about the aims and benefits of joining the CEF can be found at:

    About The CloudEthernet Forum:
    The CloudEthernet Forum is a global industry alliance founded in May 2013 to address the need for scaling and enhancing Ethernet technology to meet the stringent demands of delivering cloud services. The membership will include systems integrators, NEMs and service providers including leading cloud providers – the eleven founder members being: Alcatel-Lucent, Avaya, Citrix, Equinix, Huawei, HP, Juniper Networks, PCCW Global, Spirent Communications, Tata Communications and Verizon. The Forum’s mission is to help cloud service providers, carriers and enterprises to support cloud services more easily, quickly and economically.

    The CloudEthernet Forum is an independent MEF organization. For more information, please visit